 The NewBlueFX line of plugin technologies is brought to you by NewBlue, Inc, a privately-held company based in La Jolla, CA, USA. Founded in late 2001. NewBlue offers a range of proprietary technologies and products that deliver digital media solutions to end-users, as well as mid-and large-sized companies. NewBlue and its executive team are known for their ability to innovatively merge art with technology. The company unveiled its NewBlueFX product line in 2006 to meet the needs of digital video editing enthusiasts. The NewBlueFX collection of integrated plugins for non-linear editing software includes specialized audio and video effects, such as audio filters, noise reduction, equalization, compression and dozens of sophisticated graphic filters and transitions. To date, the NewBlueFX line includes 5 audio-oriented plug-in collections and over 15 video-oriented effects and transitions collections for the Adobe Premiere, Adobe After Effects, Apple Final Cut Pro, Avid Liquid, Avid Media Composer, Avid Xpress Pro, Corel VideoStudio, Pinnacle Studio, Sony Vegas and Thomson Grass Valley Edius desktop video product lines, as well as AVCHD UpShift, an AVCHD conversion utility created in conjunction with VASST. NewBlueFX are used world-wide by a variety of television, film and video production firms. NewBlue boasts product licensing and OEM bundling relationships with the industry's top software makers, including Adobe Systems Incorporation, Corel Corporation, Pinnacle Systems, Sony Corpoation and Thomson Grass Valley. For a full list of the company's partnerships, see the Partners page. In addition to its highly-successful NewBlueFX audio and video effects product line. NewBlue provides consulting, development and licensing services on a range of multimedia projects, including custom software design, design consultation and content production. Among it's core business, NewBlue:
Experienced developers, musicians, artists, and software professionals with a unique and commanding body of experience comprise the NewBlue team. This collaborative range of talent and skill produces innovative and powerfully functional technology for the audio, video, multimedia and gaming communities. Founders Todor Fay and Melissa Jordan Grey launched NewBlue in 2001 to create innovative, expressive technologies. With a combined 45 years of experience in interactive multimedia technologies, they have spearheaded the development of myriad pioneering technologies, and have collaborated on the design and publishing of more than 55 hardware and software products on multiple computer platforms. In 1988, Fay and Grey founded The Blue Ribbon SoundWorks, Ltd, an interactive audio software firm that designed music and audio software for musicians, composers, animators, and video production artists. Among their notable projects was the development of the multimedia controller and musical soundtrack for Atlanta’s successful bid for the 1996 Summer Olympic Games. The company was well-known for its Bars&Pipes line of music composition software which still boasts a following today. In addition, they created AudioActive, the interactive audio engine that won Best of COMDEX for Multimedia in 1995. The pair collectively authored 22 audio-related technology patents. In 1995 the company was sold to Microsoft Corporation, where both principals held senior-level positions overseeing technology teams and drove the development of key products, including DirectMusic, the Interactive Music Architecture featured on MSN and other digital media products and technologies. The duo has appeared as expert speakers, presenters and co-chairs on interactive audio at a range of professional forums, including the Game Developers Conference, Meltdown, WinHEC, XFest, Interactive Audio Special Interest Group and the MIDI Manufacturer's Association. You'll find NewBlue co-founder Todor Fay's DirectX Audio Exposed at fine bookstores worldwide. |
