You will find Todor at the Sony Creative Software Main Stage at 1 pm on Monday, Tuesday and Wednesday, Booth # C10515. And if you have time, stop by the NewBlueFX kiosk within the Sony Creative Software booth from 1:00PM – 6:00PM Monday, Tuesday and Wednesday.

http://www.nabshow.com/2010/default.asp

Now, a self-taught home-movie filmmaker turned to internationally renowned award winning cinematographer, Ray Roman is a highly sought after and well respected cinematographer who excels in wedding filmmaking. In 2009 at the 19th Annual International Wedding and Event Video Expo (WEVA), which is the largest convention and trade show for professional videographers, Roman won the coveted and most prestigious Gold Award for Short-Form Wedding Production. This is a form of video production that Roman takes to a level of cinematic experience, think Francis Ford Coppola and The Godfather wedding sequence. In addition to all of this, Roman is also a sponsored shooter for cinema toolmakers, Cinevate.

As you can tell, Roman is a highly motivated individual who wants the best for his clients. He is also in continual pursuit of effective visual communication with a desire to achieve specific looks. He wants, needs all of this packaged in an effective and efficient post-production workflow.

Recently, Roman and company went on a location shoot for a wedding in Greece. According to Roman

“we were looking to achieve a specific look similar to the movie 300 for certain parts. Using Color Fixer Plus and Tint plug-ins, we were able to quickly achieve this look.”

Color Fixer Plus and Tint are both included in the award winning Video Essentials package.

View this video in its entirety:

“Not only has NewBlueFX equipped us with an amazing set of tools for post-production, the quick render times have sped up our workflow, which is critical in certain situations such as same day edits.”

Says Ray,

“The best part for us is the ease-of-use. The plug-ins are very intuitive and a few tweaks of the controls allow us to quickly create spectacular looking imagery.”

“NewBlueFX has become a very important part of our post-production workflow. We’ve created and saved custom looks that we are able to quickly apply to our footage to give it that extra ‘punch.’ I can’t see ever using that other program ‘Render Bullet’ again.”

To view more of Roman’s work, please visit http://rayromanfilms.com/.

In addition to the Knowledgebase, we continue to offer our Help Ticket system which allows you to track your specific inquiries and responses. Plus, our Software Update page has the latest information about NewBlueFX products. Downloading and installing these files will automatically update your plugins to the latest version. We invite you to experience the new Support section at www.newbluefx.com.

Knowledgebase

LA JOLLA, CA (February 17, 2010)— NewBlue, Inc., the fastest growing integrated video and audio effects provider today released NewBlue Stabilizer, an easy to use motion stabilizing plug-in powerful enough to meet professional demands. NewBlue Stabilizer integrates seamlessly into existing and familiar non-linear editing (NLE) workflows, on the platform of choice. In only a few clicks, users can produce smooth optimized video footage comparable to results typically found only from high end authoring applications.

NewBlue Stabilizer addresses the full range of problems presented by shaky, unstable footage. Through extensive optimization of motion detection and correction algorithms, NewBlue Stabilizer accurately corrects camera shakes, and erroneous motion by analyzing each frame of the clip to produce professional grade, steady, smooth footage. Delivering stunning results with minimal effort, the plugin is a perfect blend of automation and hands-on control including a guided preset assistant, or access to advanced user settings.

Said Todor Fay, chief technology officer, NewBlue, Inc.

“With NewBlue Stabilizer, we deliver a solution to handle the host of problems unsteady footage presents in an easy to use, affordable package, NewBlue Stabilizer stands apart from the competition by offering a comprehensive and affordable alternative, ideal for users who depend on professional-level results without the steep learning curve.”

NewBlue Stabilizer is compatible with more NLEs than any other stabilization product on the market, across Windows and Mac OS platforms. It shares presets between NLE’S, integrates into familiar workflows, produces professional style steady footage, and easy to use in a competitive price range.

Pricing and Availability
NewBlue Stabilizer is compatible with major video editing software platforms, including Adobe After Effects, Adobe Premiere, Adobe Premiere Elements, Adobe Premiere Pro, Apple Final Cut Pro, Apple Final Cut Express, Avid Media Composer, Avid NewsCutter, Avid Symphony, Avid Xpress, Corel VideoStudio, Pinnacle Studio, Sony Vegas, Sony Vegas Movie Studio and Grass Valley EDIUS.

Available directly from NewBlue at www.newbluefx.com/buy.html for $99.95; or try before you buy, a full-feature trial version is available for 10 days via download.

NewBlue Stabilizer is also available for OEM, direct channels, 3rd party resellers, and other licensing opportunities. For more information contact: Paul Devermann, VP Business Development, sales@newblueinc.com

About New Blue, Inc.
NewBlue, Inc. develops innovative audio, video and multimedia technologies for leading companies throughout the world. Founded in early 2002, NewBlue creates and licenses a range of proprietary technologies– including a series of NewBlueFX video technologies, the NewBlue Audio Engine and Audiomatrix technology platform– that meet the varied multimedia needs of mid-and large-sized companies. Experienced developers, musicians, artists, and software professionals with a unique and commanding set of skills, experience and talent comprise the NewBlue team. NewBlueFX line includes 5 audio-oriented plug-in collections and over 15 video-oriented effects and transitions collections for the Adobe Premiere, Avid Liquid, Avid Media Composer, Avid Xpress Pro, Pinnacle Studio and Sony Vegas desktop video product lines, as well as AVCHD UpShift, an AVCHD conversion utility.

For more information on NewBlueFX, visit us at: http://www.newbluefx.com/media.html.

Visit http://www.lappg.com/Home.html for more information.

We’re pleased to announce that for a limited time, when you purchase NewBlue Stabilizer, you’ll receive NewBlue Audio Scrubbers FREE, a $60 value. Now, not only can you clean up your picture, you can clean up your audio too!

Learn how to polish your shots with Color Fixer Plus, superimpose clips with Image Mapper, add drama and beauty with Spotlight, create a cinematic feel with Film Look, and so much more when you visit our ever expanding collection of Tips & Techniques tutorials.

Check it out and discover how easy it is to use NewBlueFX.

View all of our Tips and Techniques articles!

Rusty Rogers

The lessons he learned in the construction business have not been lost in his career move, however. As a general contractor, Rogers learned some valuable lessons but none more so than this:

“A good carpenter can build anything with a dull chisel and a rock; a bad one can ruin a job with a truckload of tools.”

This phrase carried over and translated perfectly into the video production business as well, simply because, as Rogers says:

“It’s all about having the right tools for the job.”

According to Rogers, one major advantage to being an independent producer is that he singularly possesses the authority to choose the “right tools” for the job; tools that will satisfy the customer and conform to his particular workflow, as well as complete the job efficiently, without stifling creativity.

“Typically this means having the ability to change with current video trends… My clients expect it.”

The ability to keep up with current trends and technology is paramount for any video producer and Rogers is no exception.

Since Rogers’ career migration, he has produced programs for his local PBS station in addition to shooting weddings and corporate videos. Most recently, a casual pitch to a local group of professional media associates was presented to and accepted by PBS management. This was a production with a limited budget and small but dedicated crew.

“…there was no money to hire compositors or even spend much time [manipulating] in After Effects.”

For his most recent PBS project, Rogers turned to NewBlueFX Video Essentials II. He expressed that the picture-in-picture effect packaged in this collection was a perfect match and a bargain for the price.

“The show centers around an event with literally hundreds of sub-plots going on simultaneously. My first notion was to use picture-in-picture to convey the idea of many things going on at once but I needed something fresh.”

As a result, Rogers used Video Essentials II Picture-in-Picture in both Adobe’s After Effects and Grass Valley’s EDIUS in order to bring his ideas to life. The following examples (ex.1 and ex.2) show how he used the effect to communicate the lively and diverse activities of the Arts Alive: Second Saturday program for KVIE Public Television.

Rogers further explains,

“My job was to keep a lively pace without going overboard on effects.”

Second Saturday Highlights from Rusty Rogers on Vimeo.

Rogers says Video Essentials II provided a “quick and easy solution for my project that finished ahead of schedule!”

“With an arsenal of NewBlueFX installed on my edit PC I’ve been able to tackle some really challenging projects. Adding a new and unique ‘look’ and flair…I am simply amazed at the level of personal attention given at NewBlue customer support. That kind of dedication will easily win over any customer.”

To experience the effects in full motion the way Rogers intended them, go to: rustyrogersfilms.com

• Adobe Premiere Pro: In Adobe Premiere Pro, keyframing and presets are mutually exclusive. As such, we determined which to support on a plugin by plugin basis. For example, if the NewBlueFX plugin benefits more from presets then from keyframing, we chose presets. Please note that this problem does not exist in Adobe After Effects, so full keyframe support is available for all NewBlueFX within Adobe After Effects.
• Grass Valley EDIUS: Until now, we did not support keyframing, but, we have good news: We’ve recently upgraded our EDIUS effects with keyframe support. You can download this free upgrade at http://www.newbluefx.com/downloads.html.

Keyframes in Edius

• Corel VideoStudio: Like EDIUS, we originally did not support keyframing, but have now upgraded our plugins to do so. To get this free upgrade, please download your previously-owned NewBlueFX plugins from http://www.newbluefx.com/downloads.html.

Keyframes in Corel