If you are looking for a run of the mill, average wedding video, don’t call Sharrone Calafiore. She and her husband, Chris, make up the team at Fiore Films, which was recently listed as one of EventDV 25 finalists (2009) — a list of studios and filmmakers on the verge of a breakthrough into the top echelon of event filmmakers. Calafiore says,

“We found ourselves generating lots of positive buzz for bringing a unique sexy vibe to wedding cinema.”

Indeed, Fiore Films offer a standout approach to wedding cinematography, and NewBlueFX is a key ingredient to the overall package. A few short years ago Calafiore left a lucrative position at a leading e-commerce company to stay home and raise her newborn son. She had been creating photomontages of family gatherings for years. After watching the montage of her son’s first birthday, her mother-in-law encouraged her to start a commercial venture, and Just Because Slideshows was born.

Soon, birthday and anniversary montages turned into freelance opportunities to work with professional videographers, photographers, and DJ’s. Just Because Slideshows became Just Because Videos and began to incorporate home videos with photos. Calafiore was approached by one of her professional clients to edit some wedding footage. She had found a new passion, and in 2008, Fiore Films was launched (www.fiorefilms.net) with the philosophy

“be inspired and stay true to yourself.”

With this philosophy and the Fiore Films boutique approach to filmmaking, Calafiore’s passion is brought to fruition– by visually expressing the passion that two people feel for one another.

Says Calafiore,

“Post production is something personal, it’s something that comes from the heart. Because I have such wonderful relationships with every one of my brides and grooms, I know their stories and how they should be told.”

Calafiore goes on to express,

“A crucial part of producing a wedding film, a part that brings out many emotions, is the amount of care one approaches the visual spectrum with. This is where NewBlueFX comes in. The Video Essentials packages are something I literally cannot live without, especially with HD video because the low light nature of a wedding ceremony and reception creates grainy footage which is quite unappealing. Here is where Noise Reducer is an absolute life saver!”

Most recently, a bride and groom requested some “eye candy” for their first dance on their wedding day. The dance floor had four large flat screen monitors hanging from the ceiling and they asked Fiore Films to create a concept film to play while they danced.

Calafiore talked about the production process:

“The fireplace scene came out much grainier than anticipated. Noise Reducer is a godsend! The great texture of her skin is all due to the ‘edges’ option in Noise Reducer. That’s where you really need to be careful. Too high on Noise Reducer will smooth the footage too much and almost give the appearance of a cartoonish look. Playing with edges can really do some magic.”

Fire Scene 1

Fire Scene 2

“After viewing the clip, the bride-to-be mentioned that she couldn’t believe how amazing the fireplace scene looked and she loved how her skin looked!”

Explains Calafiore,

“Another life saver is Color Fixer Plus. One of the simplest yet significant tools I have come across. We used one Canon 7D and one Sony Z7U. In order to get the footage to match, the gamma had to be raised a few points higher on the Z7U footage and adjustments had to be made here and there with saturation. I used Color Fixer Plus on each and every one of these clips. Voila!”

Calafiore notes,

“Recently, after upgrading to Sony Vegas 9, I needed to re-install all of my plugins. Somehow I misplaced my serial number for Video Essentials and could not activate it. I was in such a panic since I had to get a project out immediately. One phone call and 10 minutes later there was an email with my serial number sent to me.”

“In addition to their great products, NewBlueFX offers something more: exceptional customer care, incredible!”

It’s true. Fiore Films and NewBlueFX make wedding magic.

Want to see more?

- To view other recent flicks by Fiore Films, check out http://www.fiorefilmsblog.com.
- Discover Color Fixer Plus as part of the NewBlue FX Video Essentials package and Noise Reducer in NewBlue FX Video Essentials II.