The NewBlueFX line of plugin technologies are brought to you by NewBlue, Inc, a privately-held company based in La Jolla, CA, USA.  Founded in late 2001, NewBlue offers a range of proprietary technologies and products that meet the varied multimedia needs of end-users, as well as mid-and large-sized companies.

In addition to its highly-successful NewBlueFX audio and video effects product line, NewBlue provides consulting, development and licensing services on a range of multimedia projects, including custom software design, design consultation and content production. Among its core businesses, NewBlue:

Publishes effects technologies through OEM and direct channels.
Offers audio/music engines for licensing.
Provides expert design consultation.
• Provides custom software development for a variety of companies.
• Offers music and audio production services.
• Supplies expert witness consulting for legal entities.

Experienced developers, musicians, artists, and software professionals with a unique and commanding body of experience comprise the NewBlue team. This collaborative range of talent and skill produces innovative and powerfully functional technology for the audio, video, multimedia and gaming communities.

Founders Todor Fay and Melissa Jordan Grey launched NewBlue in 2001 to create innovative, expressive technologies. With a combined 40 years of experience in interactive multimedia technologies, they have spearheaded the development of myriad pioneering technologies, and have collaborated on the design and publishing of more than 35 hardware and software products on multiple computer platforms.

In 1988, Fay and Grey founded The Blue Ribbon SoundWorks, Ltd, an interactive audio software firm that designed music and audio software for musicians, composers, animators, and video production artists.

Among their notable projects was the development of the multimedia controller and musical soundtrack for Atlanta’s successful bid for the 1996 Summer Olympic Games. The company was well-known for its Bars&Pipes line of music composition software which still boasts a following today.

In addition, they created AudioActive, the interactive audio engine that won Best of COMDEX for Multimedia in 1995. The pair collectively authored 22 audio-related technology patents. In 1995 the company was sold to Microsoft Corporation, where both principals held senior-level positions overseeing technology teams and drove the development of key products, including DirectMusic.

The duo has appeared as expert speakers, presenters and co-chairs on interactive audio at a range of professional forums, including the Game Developers Conference, Meltdown, WinHEC, XFest, Interactive Audio Special Interest Group and the MIDI Manufacturer's Association. You'll find NewBlue co-founder Todor Fay's DirectX Audio Exposed at fine bookstores worldwide.

NewBlue, Inc. is based in La Jolla, California.