Last updated: May 21, 2018
The Information We Collect
We collect only the information we need to process your sale and provide product support: your name, e-mail address, mailing address and phone number, and products purchased. At time of purchase, you may also indicate a preference to receive product update information and offers.
Once collected, we will not disclose this information to third parties (unless we are required to do so by law) and will protect this information in accordance with our strict security and confidentiality standards. We do not offer or allow the selling of any user provided information to third parties.
If after purchase you no longer desire our services, you can correct, update or remove the personal data provided to us by logging on to our Support system and editing or deleting your Personal Profile.
Correcting / Updating Personal Information
If your personal information changes (such as your zip code), or if you no longer desire our services, you can correct, update or remove the personal data provided to us. You may also choose to opt in or out of our product update option at any time.
To change your personal information, log into your account and edit your Personal Profile or submit a request at email@example.com.
How We Use Your Information
We do not sell your personal data – such as your name and contact information – to third parties to use for their own marketing purposes. NewBlue uses the information we collect for the following purposes:
Provide our Services. To provide you the Products we offer on the NewBlue website, communicate with you about your use of the NewBlue Products, respond to your inquiries, provide troubleshooting, and for other customer service purposes.
Personalization. To tailor the content and information that we may send you, including personalized help and instructions, and to otherwise personalize your experiences.
Marketing and Promotions. For marketing and promotional purposes, such as to send you news and newsletters, special offers, and promotions, or to otherwise contact you about products or information we think may interest you, including information about third party products and services.
Analytics. To gather metrics to better understand how users access and use the NewBlue products; to evaluate and improve NewBlue Products, and to develop new products and services.
Comply with Law. To comply with legal obligations, as part of our general business operations, and for other business administration purposes.
How We Share Your Information
We share information as set forth below, and where individuals have otherwise consented:
Service Providers. We may share your information with third party service providers who use this information to perform services for us, such as payment processors, hosting providers, auditors, advisors, consultants, customer service and support providers.
Business Transfers. We may disclose or transfer information, including personal information, as part of any merger, sale, and transfer of our assets, acquisition or restructuring of all or part of our business, bankruptcy, or similar event.
Legally Required. We may disclose your information if we are required to do so by law.
Protection of Rights. We may disclose information where we believe it necessary to respond to claims asserted against us or, comply with legal process (e.g., subpoenas or warrants), enforce or administer our agreements and terms, for fraud prevention, risk assessment, investigation, and protect the rights, property or safety of NewBlue, its users, or others.
Anonymized and Aggregated Data. We may share aggregated or de-identified information with third parties for research, marketing, analytics and other purposes, provided such information does not identify a particular individual.
Cookies, Pixels and Tracking
Cookies. These are small files with a unique identifier that are transferred to your browser through our websites. They allow us to understand how users navigate through NewBlue website.
Pixels, web beacons, clear GIFs. These are tiny graphics with a unique identifier, similar in function to cookies. We also use these in our emails to let us know when they have been opened or clicked, so we can gauge the effectiveness of our communications.
Analytics Tools. We may use internal and third party analytics tools, including Google Analytics. The third party analytics companies we work with may combine the information collected with other information they have independently collected from other websites and/or other online products and services. Their collection and use of information is subject to their own privacy policies.
How We Protect Your Information
The security of your information is important to us. NewBlue has implemented safeguards to protect the information we collect. However, no website or Internet transmission is completely secure. We urge you to take steps to keep your personal information safe, such as choosing a strong password and keeping it private, as well as logging out of your user account, and closing your web browser when finished using the NewBlue website.
NewBlue does not have access to your credit card or other payment information, which is handled through FastSpring. FastSpring protects your transaction with the strongest exportable standards of encryption.
FastSpring’s security policy is included as a link on your order, so you may review it before completing your transaction.
NewBlue also does everything in our power to protect user-information off-line. All of our users’ information, not just the sensitive information mentioned above, is restricted. Only employees who need the information to perform a specific job (for example, our sales representatives, marketing personnel or customer service representatives) are granted access to personally identifiable information. Furthermore, ALL employees are kept up-to-date on our security and privacy practices. Any time new policies are added, our employees are notified and/or reminded about the importance we place on privacy, and what they can do to ensure our customers’ information is protected. Finally, the servers that we store personally identifiable information on are kept in a secure environment.
Third Party Ad Networks
For information about and to opt out of interest-based ads from many ad networks, go to:
U.S.: www.aboutads.info Internet Advertising Bureau
European Union: www.youronlinechoices.eu/
A cookie is a piece of data that identifies you as a unique user. The cookies we use do not collect personal identification information, and we do not use them to determine your identity.
If you are not comfortable with this use, you may configure your browser so you are notified when cookies are to be received and to provide you with the option of refusing cookies. However, refusing cookies may limit your ability to use our Web site in its entirety.
We use IP addresses to analyze trends, administer the site, track users’ movement, and gather broad demographic information for aggregate use. IP addresses are not linked to personally identifiable information.
Links to Other Websites
This web site contains links to other sites. Please be aware that we, NewBlue, are not responsible for the privacy practices of other sites. We encourage our users to be aware when they leave our site and to read the privacy statements of each and every web site that collects personal identification information. This privacy statement applies solely to information collected by this Web site.
We do not knowingly collect or solicit personal information from anyone under the age of 13 (or under the age of 14 for anyone living in Spain or South Korea) or knowingly allow such persons to register. If we become aware that we have collected personal information from a child under the relevant age without parental consent, we take steps to delete that information.
Your California Privacy Rights
California law permits users who are California residents to request and obtain from us once a year, free of charge, a list of the third parties to whom we have disclosed their personal information (if any) for their direct marketing purposes in the prior calendar year, as well as the types of personal information disclosed to those parties. If you are a California resident and would like to request this information, please submit your request in an email to firstname.lastname@example.org
3900 5th Ave, Suite 280
San Diego, CA 92103